A New American Dream

Here at BorrowMe, we are real fans of the New American Dream Foundation.  Their perspective on how we’ve lost our freedom & opportunity to the bondage of the consumption myth is one we can’t deny.

From the New American Dream:

For past generations of Americans, the American dream stood for opportunity—a promise of attainable comfort and security. More recently, however, the traditional dream has been displaced by a much crasser version.  Relentless marketing and an exclusive, myopic focus on growth have created a “more is better” dream that promotes, not comfort and security, but rather the unbridled production and consumption of stuff.

By shifting the prize from well-being to stuff, the “more is better” version actually harms the very things we cherish. It is unsustainable personally, as it draws American families into a work and spend treadmill that clutters our lives and depletes our savings. It is also unsustainable for the planet and its people, as it requires an endless churning out of cheap goods, with little regard for who made them and how, the strain on precious natural resources, or where it all goes in the end.

The Center for a New American Dream is dedicated to helping support and nurture an American dream that upholds the spirit of the traditional dream—but with a new emphasis on sustainability and a celebration of non-material values. We envision a society that values not just “more” but more of what matters.

It will be those who are willing to swim against the current, take a chance, and rebel against the momentum of the consumption myth.  If you’re up to the challenge – we are here to help you.

– Sean

Does this make sense to you?  TAKE ACTION before you leave, and make a small change in how you deal with your stuff.

Create a wish for any kind of special item on BorrowMe.

Create a listing to lend any book, dvd, tool or treasure to a friend or neighbor.

– Sean

http://www.borrowme.com/sean
Contact me directly.

Don’t forget to join our Facebook Group, follow us on Twitter, or consider Getting Started.